SoutheRN SCHOLAR

Branding | UX & UI Design
Whiskey Propaganda podcast art mockup

WHISKEY PROPAGANDA

"Whiskey Propaganda" is a new podcast hitting the airwaves. The hosts of the show will be drinking whiskey while discussing historical events and how these are often incorrectly taught in United States public schools. Hence the name, "Whiskey Propaganda."

PROBLEM = OPPORTUNITY

Whiskey Propaganda was in need of a logo that could be used as their podcast cover art. It was important that the logo would also display well across other branding applications and platforms, including merchandise.

DESIGN SOLUTION

I designed a unique logo that combines a podcast mic with a whiskey barrel. It serves as a visual representation of the podcast, helping to communicate the show's identity and message.

MY ROLES

- Research
- Visual Strategy
- Logo Design

TOOLS USED

- Figma
- Illustrator
- Photoshop
Whiskey Propaganda logo
Whiskey Propaganda beige hat and shirt mockupWhiskey Propaganda green hat and shirt mockup

AWARDS & RECOGNITION

This project received 3rd place in the Spring 2021 GIT Awards for the Branding Systems and Campaigns category. The GIT Awards is a bi-annual event to recognize wonderful work, superb students, and great graduates in the Graphic Information Technology degree program at Arizona State University. Awards are voted on by leaders in the design industry.